Diamond Visualization: Worth the Wait

October 21st, 2016 | Stephanie Dore


Some things are just too good not to share, and our new 360° Diamond View happens to be one of them.


We’ve heard the call for even more ways to make your diamond engagement ring shopping easier. Our new 360° provides all the tools you need to make an informed diamond purchase. What is 360° Diamond View? The simple answer: It’s your diamond, in all its natural glory.

We know that there are other brands out there doing something similar, but anything worth doing is worth doing well. We set out to find the most advanced technology, the result of which is an industry-leading tool that gives you a view of the diamond that’s even better than holding it in your hand.

On individual diamond detail pages, you’ll find a video tool that puts you in control. Push play, spin it this way or that, and see the diamond from every angle. You’ll see that our diamond images are amazingly sharp, with no blur, and no strange overtones. We took extra care to make sure our lighting was as realistic as possible so what you see online is what you’ll see when you receive that diamond at home. You shouldn’t have to squint or guess, so we made sure every pixel pops.

You’ll also notice that we’ve magnified the diamond images. Because most diamonds have tiny imperfections called inclusions, you may see them in this magnified view. However, keep in mind that the vast majority of those inclusions are not visible to the naked eye. Combine this new view with the GIA Diamond Grading Reports included with every diamond we sell, and you’ll have everything you need to make an informed, educated purchase.

Still have questions about our diamonds? Our expert Diamond and Jewelry Consultants are on-hand 24/7 to walk you through anything that may arise. No commission, no pressure. Just diamond and engagement ring shopping that’s all about you.

October 21st, 2016
Stephanie Dore
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