About


WHAT WE BELIEVE

Expect 3 things when you shop at Blue Nile

KNOW WHAT YOU’RE BUYING

From how-to guides to a real live person to talk with, we'll share everything you want to know about your diamond.

EXPECT LOWER MARKUPS

You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.

ALWAYS HAVE THE BEST

We carry the world's top diamonds and require the industry's toughest quality standards to ensure a lifetime of value.

KNOW WHAT YOU’RE BUYING

Every loose diamond comes with our guarantee

AUTHENTICITY CERTIFIED

All loose diamonds are certified by GIA or AGSL, the most respected grading labs.

Learn more at bluenile.com

ALWAYS CONFLICT FREE

We only sell ethically sourced diamonds, proudly enforcing the highest industry standards.

Learn more at bluenile.com

BEST PRICE

Find a comparable GIA certified diamond for less and we'll match the price.

Shop for diamonds at bluenile.com

Want to learn more?

ASK AN EXPERT

Talk to us. We don't do commissions, so no pressure to buy. Available 24/7

Contact Us

BECOME THE EXPERT

A library of diamond-buying facts to help you make a brilliant decision.

Start with the 4 C’s

expect lower markups

20% - 40% LESS THAN TRADITIONAL JEWELERS

We don't hold diamond inventory, and we don't have physical stores that are expensive to operate, so we pass on the savings to you.

Disruptive business model

For example, a traditional jeweler may buy a diamond for $1,000 and sell it for $2,000. With our business model, we may buy that diamond for $1,000 and sell it for $1,200.

always have the best

SELECTION

We list 150,000 diamonds compared to maybe a few hundred at a traditional jeweler. Choose the best diamond for you, instead of what's available from a jeweler's case.

Search Loose Diamonds on bluenile.com

Quality

Blue Nile Signature Diamonds are the top 1% of diamond cuts in the world, sourced exclusively for us.

Search Signature Diamonds on bluenile.com

Artistry

We handcraft every custom diamond ring to exacting quality standards. And a certified gemologist inspects every piece of diamond jewelry before it ships to you.

Shop Engagement Rings on bluenile.com